TATA Motors Hikes Prices

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Harsirat Kaur
Harsirat Kaur
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Are you familiar with TATA Cars? They are considered the safest vehicles on the Indian road. It has four-star rating for adult occupant protection in a crash test. As per Global NCAP, TATA Motors are the safest Indian carmakers. The four cars with highest rating safety measures are Tigor combat Sedon, Tiago combat hatchback, Nexon combat SUV, and Atroz premium hatchback.

TATA launched its first ever car in 1991 called TATA Sierra. Since then, the automobiles of the company has seen an upward trend. TATA has five cars under its name. They are TATA Nexon, TATA Tigor, TATA Tiago, TATA Altroz and TATA Harrier. All the cars have made their significant impression in the automobile market.

TATA Cars Price Hike

TATA cars price hike
Source: Lauras Interntional

Even since since year, TATA has decided to increase the prices of its cars due to rising input costs and external economic conditions. Mayank Pareek, President, Passenger Business Unit, TATA Motors gave a statement. He said, “The changing market conditions, rising input costs and various external economic factors have compelled us to consider this price increase.” The move is targeted to maintain the growth trajectory and predictions of its products.

Which cars were affected? The cars belonging to the ‘New Forever’ range saw an upward rise in their prices.

TATA cars price hike
TATA’s New forever range to see price hike
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How much hike are we exactly talking about here?

The price hike varies from car to car but a rough presentation of TATA cars price hike looks something like this. TATA Tiago is costlier by Rs. 9,000 to Rs. 13,000 now (depending on the model). TATA Altroz is costlier by Rs. 15,000. TATA Harrier became expensive by Rs. 5,000 to Rs. 15,000. TATA Nexon became dear by Rs, 14,000. TATA Tigor’s price hike is reported to be more than Rs. 11,000. TATA Tigor XE is costlier by a fat Rs. 36,000. The prices differ from model to model and whether it’s petrol-run or diesel-run.

This is the first hike some models of TATA cars has seen since their launch. This is why TATA is confident that it will not impact the company’s automobile sales. The company is confident that especially in the SUV segment, hikes around Rs. 10,000 will not put customers off. With the festive season approaching, people who want to buy cars will come to TATA stores because they are still cheaper than other brands. However, it all depends on the market. After the lockdown, other companies are offering discounts of varying proportions to lure the customers in. So, it will depend on the customers and then we can analyze whether this decision is smart or not.

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