Whatsapp also notes that businesses pay for the right to use Whatsapp to reach customers, and that’s one of the ways the messaging app is able to provide its app for free. The main features of Whatsapp remain as private as ever. Of course, it’s not as private as some users might think: Whatsapp started sharing some personal information like phone numbers and profile pictures with Facebook in 2016 to improve friend recommendations and ads on the app.
Whatsapp’s tone in this redo of its policy change is somewhat apologetic. It didn’t explain what was changing well enough to users, and its’ owning up to that.