This decade has seen a skyrocketing growth of several social media platforms. Platforms such as Facebook, Instagram, LinkedIn has transformed dimensions for several individuals/businesses in a short span, therefore, those who are able to make the most out of the massive audience that sits on these platforms, can encash unprecedented benefits in the longer run.
One such individual who is also called as one of India’s Youngest CEO’s is Nikhil Darji, a successful digital entrepreneur who founded two brilliant digital platforms, NotchWeb and RoyalClouds hosting private limited, the latter being founded when Nikhil was barely 19 years old. In a relatively short span of time, his startup RoyalClouds hosting has helped over 10,000 businesses with varied web hosting solutions, all because of the word of mouth that spread like wildfire amongst their clients.
From a very young age, Nikhil developed an interest on the web and understood the nits and bits of social media, since he self learnt everything, there were several hurdles that came his way and after overcoming all highs and lows, the man himself spills the secrets to success on social media for people who are starting out with his tried and tested expert tips that can help you level up your social media game –
1- Be Found- Social media amasses millions of individuals who want to make an impact, hence it becomes a firercely competitive place where each person is trying to attract mass attention, therefore it is imperative that we optimize our actions to choose a niche which suits our interests, it should be something that you are ready to work on for several years of your life.
Those followers who are interested in your niche, will be our target audience, once you specify which category you want to focus on, there is no point in collecting irrelevant visitors, for instance, if you are interested in creating content related to fashion than come up with a catchy name that resonates with all the fashion junkies, the target audience here should be people who are interested in fashion and fashion bloggers, therefore focus on creating interactive content that can be found when someone searches for it, the best way to do is to is use relevant hashtags.
2- Create consistent, quality content that is relatable- Today, the web has an information explosion but we can help our followers find quality information that is not redundant by posting relatable content as per the niche, remember, to the point, useful and quality content is still limited on the web, hence if you provide people what they are looking for consistently, then slowly and gradually, you will see a substantial growth in the people who follow you.
One must adapt themselves to the changing expressions on the web, for instance memes are a great way to interact with your audience today.
3- Social media marketing/linking blogs –
Social media marketing is one of the best ways to get optimum return on investment if you want to see quick results, these techniques come with statistics and real time reports on how your ad is performing and how one can focus on getting the most of our target audiences.
When Nikhil was working on RoyalClouds,he understood the growing need for using social media as a way to market people online, gauging the demand and results of this approach, he started with another prominent venture called NotchWeb.
NotchWeb has now become, the one stop destination for several influencers who want to make a mark on the web. With his years of close understanding of what works on the web, he has curated such services which can boost the social media presence and brand reputation of startups and influencers who wish to be branded.
From services such as celebrity and brand management to consultation related to web stimulation and social media marketing, NotchWeb is the solution for anyone who wants to get a good grip amongst their target audience.
To sum up, we can say that according to Nikhil Darji, the best way to ace your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.