More Stores Moved To ‘Express’ Format For Rapid iPhone Pickups

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Apple is expanding its new “Express” retail format to more locations. The Express stores have a wall of plexiglass-protected sales counters and some shelves with accessories right at the front of the store. The new format should allow customers to pick up orders while respecting COVID-19 safety guidelines. More Stores are being changed to ‘Express’ Format For Rapid iPhone Pickups.

There are about 20 Express stores in the US and Europe right now, and Apple is planning to have 50 across both regions by the end of October, Apple senior vice president of retail and people Deirdre O’Brien said to Reuters. Apple temporarily closed all of its retail stores outside of China in mid-March due to the COVID-19 pandemic. And it has been reopening stores in the months since . More Stores Refurbish As ‘Express’ Format For Rapid iPhone Pickups


Refurbish Of Stores

Apple will open more walled-off “Express” stores just in time for the holiday shopping season, its retail SVP Deirdre O’Brien told Reuters. The tech giant started testing the format last month in California and has since opened 20 Express stores across the US and Europe. O’Brien told the news organization that Apple will open more until it has 50 Express stores across the regions by the end of October. “It’s a swifter way for us to serve customers. It allows us to maintain all the appropriate social distancing and maintain all of our health protocols within our stores,” she said.

Apple has been experimenting with several store formats. To determine the best way to cater to customers amidst the pandemic this holiday season. Especially since the iPhone 12 and 12 Pro have just started shipping and the new flagship’s Mini and Pro Max models will arrive in November. Opening more Express stores makes more sense. Then simply just opening locations without the format’s protections. Seeing as COVID-19 cases have been on the rise again in both the US and Europe. Several European countries recorded their highest daily number of infections. Over the past few weeks, while just this week, the US saw its highest number of cases since July.

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